Fashion

13 Cool Aussie Brands Fashion Girls Secretly Love

Where are fashion girls to go when they are sick of everything in their closets in addition to all of their go-to shopping destinations? Down under, to the land of the Aussies of course. Australia is a country we often associate with sun, fun, and everything they entail, but what we frequently fail to realize is just how objectively fashionable this place secretly (to us at least) is. So much so that you might end up ditching all your favorite go-to retailers once you read up on what is hiding amid the distant continent.

To preface this before you read any further, the amount of extremely stylish Aussie brands seemed endless, making choosing the ones to showcase here today particularly difficult, but since we feel like we know you well enough by now, the brands ahead are ones we think you’ll draw a liking to. While some of these may ring a bell due to sightings on some of your favorite celebrities, others will be excitingly foreign. From swimwear to ready-to-wear to accessories, get ready to shop the Australian brands fashion girls are already obsessing over and that you soon will be too.

Go on to read all about the Australian brands fashion girls love and to shop our favorite items from each.

This daringly chic swimwear label was inspired by the ’80s as an ode to the time when women started to feel empowered and comfortable in their own skin. Here you will find tons of high-rise and cheeky bottoms, crochet pieces, and that well-known underwire top (see below).
Available in sizes S to XL. 
Birthed from the formation of a beautiful friendship between Becky Cooper and Bridget Yorston, Bec & Bridge is suited for the girl searching for the perfect party dress or sultry separates. Kendall Jenner wore the dress below a few times, proving this brand is one worth knowing.
Available in sizes 2 to 8. 
The founders of this brand, Alexandra Spencer and Teale Talbot, create pieces for their line in accordance with what they feel is missing from their own closets. Each item is just as fun to look at as it is to wear.
Available in sizes XXS to L. 
If you are in need of statement sunglasses, you’re in luck because Samantha Stevenson and Edward Baker of Pared Eyewear have created sunglasses literally made for the fashion girl at heart. From dangling charms to striking colors, these sunnies are worth every penny, if you ask us.
Designer Dakota Gilbert grew up in Western Australia and thus has a knack for swimwear. Her suits for Skye & Staghorn are known for being inventive in shape, color, and fabric. The brand recently started selling on Shopbop and is rarely in stock due to its growing popularity in the States, so shop it while it’s still available.
Available in sizes XS to L.
Nobody Denim was started by a family-built denim laundry in Melbourne, Australia, in 1999. Using its own tools and techniques, the house hand-customizes its denim in every sense of the word. The brand also works “closely with the Textile, Clothing and Footwear Union of Australia (TCFUA) to maintain an ethical workplace and we are accredited with Ethical Clothing Australia,” according to its site.
Available in sizes 24 to 32. 
If you are a fan of the site Lisa Says Gah, then you’ll love this online shopping destination. Started by Sara Wurcker in 2014, Hunter the Label lets you shop modern clothes for the modern woman. Each piece is forward, easy to wear, and just plain charming.
Available in sizes AUS6 to AUS12. 
On the hunt for extremely wearable and minimalistic items? You’ve come to the right place. At SIR the Label, you will find easy separates, great dresses, and even the adorable sandals we included below.
Available in sizes 0 to 3. 
Build on the idea of women being able to wear comfortable, uncomplicated, and extremely stylish swimwear, Matteau brings you swimsuit styles fit for women with every kind of personal style and all taste thanks to the simplistic design.
Available in sizes 1 to 5. 
Lee Mathews, established in 2000, is a great reflection of Australia’s architecture, colors, and art. The combination of prints and silhouettes you’ll find here are incomparable.
Available in sizes AUS6 to AUS14. 
Making a name for itself since its huge launch at Australian Fashion Week in 2003, Camilla and Marc offers high-quality pieces with clean lines and an overall striking aesthetic. It is here you can find something perfectly on trend yet totally timeless all in one shopping trip.
Available in sizes AU6 to AU14.
From denim to whimsical dresses, the range of products offered at Aje seems endless—in a good way. Although we are crushing hard on the white eyelet dress in the image above, this reworked denim jacket is a must have.
Available in sizes AUS4 to AUS12. 
Founded by Kit Willow, KitX has perfectly edgy yet feminine pieces but is also eco-friendly. “We create product love with high-frequency wear, superior quality, and creative design while consciously sourcing materials that minimise harm to our planet’s precious resources,” reads the brand’s site.
Available in sizes AUS6 to AUS14.  Are there any more Australian fashion brands you love that we didn’t include? Let us know in the comments below! 

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