One of the highlights of my job as a fashion editor is discovering (and sharing with you all) the coolest new brands of the moment. It doesn’t matter whether I heard about it through word of mouth, stumbled into an Instagram rabbit hole and came out on the other side with a saved folder full of new findings, or got a pitch from the brand directly. Each new discovery is equally as exciting as the last.
In the past, I’ve jumped at the opportunity to share the coolest new handbag and shoe brands on my radar, and today I’m shifting my focus to another category: lingerie. Lately, my saved folder has been racking up a lot of new lingerie brands that offer a fresh and exciting perspective in a space that’s all too often riddled with clichés. From the fun-loving brand serving up the prettiest colors and prints to the brand that’s pioneering its own best-fit bra, below I’m sharing five new brands you might not have heard of yet but definitely need to know about. Go ahead and stalk the following labels at your leisure. With love, from my saved folder to yours.
In the mood to discover more under-the-radar brands? Get to know these eight labels making slow fashion truly exciting.