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Facebook’s Move to First-Party Pixels Could Be Good News for All

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As of October 24, 2018, Facebook will offer advertisers and publishers the option to use first-party cookies for their Facebook tracking pixels, thereby avoiding the need to rely on third-party cookies. This move by Facebook aligns it more closely with other online platforms as well as many of the major web browsers, which have implemented […]

Facebook’s Move to First-Party Pixels Could Be Good News for All
Will Robins

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