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HOW TO CREATE A COMPELLING IDENTITY FOR YOUR NEW BUSINESS

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One day you got the greatest idea ever.  Then you had to convince someone else – a whole lot of people, actually, with OPM, to invest in your new business.  You set up the concept, the manufacturing, the distribution, the fulfillment – everything but – the Name.  Giving this fantastic, new enterprise a dynamite name […]

HOW TO CREATE A COMPELLING IDENTITY FOR YOUR NEW BUSINESS
Will Robins

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