Fashion

I Can't Stop Thinking About These New Brands for Spring

Working as a fashion editor, I find myself in the lucky position to learn about new brands all the time. Whether I’m stepping out for market appointments, meeting designers, or combing through Instagram to find those cool under-the-radar labels, I’m constantly unearthing all things new in the world of fashion—and it’s easily one the most fun parts of my job. For me, discovery of the new is one of the most exciting things about working in fashion and lately there are a number of brands that have caught my eye in a major way. Let’s just say that they’re all I want to wear for spring.

What is it about these rising brands that speaks to me so loudly? For one, it’s just a gut feeling that strikes me whenever I’m instantly drawn to a piece and immediately want to wear it. Yes, my phone is cluttered with screenshots of By Far’s cool, minimalist sandals. And yes, I fell in love with everything from Magda Butrym the moment I stepped inside the designer’s Paris showroom—I swear their rhinestone and pearl-embellished heels for fall made my heart skip a beat.

But more than that, it’s the sense that these brands are doing things a little differently and offering something special and unique. Accessories brand Susan Alexandra has found its beaded bags on the arms of fashion girls everywhere. Covered in cherry motifs or electric colors, the totes are playful and fun and don’t take themselves too seriously. There’s no doubt in my mind that a modern-day Carrie Bradshaw would be spotted carrying one down the streets of Manhattan. Then, there’s L.A.-based label Miaou which has quickly jumped to the top of every Who What Wear editor’s radar over the last year. With fans like Gigi Hadid, Paloma Elsesser, and Emily Ratajjowski, it’s poised to be huge. But beyond the very Instagram-worthy floral bustiers and rope belt pants, the runway shows always include a range of body types and the brand is embraced by a diverse set of women. Now, more than ever, I’m looking for clothes that not only look good but are also attached to a brand I can stand behind.

Tough as it might be to narrow down the brands I’m most excited about for the season ahead, these are the 11 I’ll be adding to my spring wardrobe very soon.

With ’80s-inspired silhouettes and cool details like ruffled sleeves and asymmetric cuts, pieces from Warsaw-based designer Magda Butrym are at the very top of my wish list right now.

Available in sizes FR34 to FR40.
Available in sizes FR34 to FR40.
Available in one size.
Available in one size.
Available in sizes 1 to 3.
Available in sizes 1 to 3.
Available in sizes M to L.
Available in sizes 29 to 32.
Available in sizes XS to L.
Available in sizes 35 to 41.
Available in sizes 35 to 41.
Available in sizes 35 to 41.
Available in size XS to L.
Available in sizes XS to L.
Available in sizes XS to L.
Available in sizes XS to M.
Available in size M.
Available in sizes S to M.
Available in sizes IT35 to IT41.
Available in sizes IT35 to IT41.
Available in sizes IT36 to IT41.
Available in sizes DK34 to DK42.
Available in sizes DK34 to DK42.
Available in sizes DK34 to DK42.

With summer approaching I have swimwear on the mind right now and Switzerland-based brand Reina Olga is the latest to catch my eye. A standout is the “scrunch” style from their latest collection. Also, Emily Ratajkowski is already a fan.

I love a brand that has a good story behind its name and jewelry brand Alighieri has a great one. Designer It’s named after Italian poet Dante Alighieri—whichRosh Mahtani read during her time at Oxford. And each piece takes inspiration from the poet’s Divine Comedy

You’ll probably recognize Danse Lente‘s bags because right now they’re on the arm of every cool fashion girl. They’re minimalist and architectural and in my opinion, the the perfect everyday bags.

Every editor at Who What Wear has a soft spot for Miaou and it’s easy to see why. The pieces are finished with fun details—like corsets with floral embroidery and pants with grommets at the waistband—that make them perfect for weekend wardrobes.

By Far designs the shoes of a minimalist woman’s dreams. They’re beautiful and have modern clean lines, so are the perfect addition to an everyday wardrobe.

Want to feel like you’re on a getaway along the Italian Riviera? Slip into something from Ciao Lucia, a California-based brand that is inspired by the girl on eternal vacation.

Susan Alexandra are playful and fun and have grabbed the attention of fashion girls everywhere. They’re even hand-beaded in NYC’s Chinatown so each one is special and unique.

While Seoul-based pushBUTTON has been around for years now, it has only recently popped onto my radar. Founded by former K-Pop star Park Seung Gun, it’s easy to see why there’s a cult following for the brand’s bold, colorful pieces. 

Shoes from Neous are anything but ordinary. Minimal and modern, yes, they’re also finished with signature details like sculptural heels.

Deitas—or Latin for divinity—is just that. Dreamed up in Sweden by designer Josephine Dahlin, all of the pieces are intended to be the perfect balance of classic and modern

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