Aerie is known for its famously unretouched campaigns—which is to say that it’s synonymous with beautiful “real” women. The brand’s latest ad, just released today, is no exception: It features Iskra Lawrence, Aly Raisman, Yara Shahidi, and Rachel Platten.
Eager to learn more, we went straight to the source and tapped Lawrence to get the scoop on the latest campaign. “Being one of the faces of the Aerie Real campaign has been amazing and one of the highlights of my career to date,” Lawrence told Who What Wear. “Aerie was one of the first brands that I felt completely understood what I stood for as a model and my vision for moving the industry away from retouching and perpetuating unrealistic ideas of what women look like.”
Since Aerie is all about empowering women, we asked Lawrence about what she looks for in female role models. “I think the qualities that all of my personal role models share are compassion, confidence, determination, and a strong sense of self,” she told us. “Whether it has been my mum, my close friends, other models I’ve worked with, the people I am most inspired by are the ones that are unapologetically themselves and encourage me to be the best and truest version of myself.” How can you possibly argue with that? Read on to see the brand-new unretouched Aerie campaign.
Next up, shop Aerie’s cute new arrivals online.