The Best Places to Buy Swimsuits and Why

Whether it’s a summer trip in the works, poolside weekend activities for the next several months, or a not-so-distant plan to lay out in the park this weekend (especially now that we finally have a few, precious slivers of sun in NYC), it seems safe to say that everyone has at least one reason to swimsuit shop. This can also be evidenced by our many swimwear-related posts as of late, including everything from the best swimsuit by zodiac sign, to the brands one of our editors recommends to all her friends, to even a French girl’s take on the category. So, what’s next? 

Well, as market editor, my personal specialty is straight-up shopping. And, while I’ve already confessed to not actually enjoying wearing swimsuits, but loving buying them, today I thought I’d continue to help the cause by sharing the places I think are the best for shopping them, and why. After all, the experience of finding bathing suits isn’t always the easiest or most pleasant, so why not try to make it a little better? From the site with the best trends, to where to go for classics, and everything in between, continue on to read about the ten sites I love for swimwear and to shop my picks from each.

From under-the-radar affordable gems, to big-name favorites, if you’re a more-is-more girl when it comes to a variety of brands, then Shopbop is the place for you.

Available in sizes XS to L.
and Jaya Scallop Frill High Bottoms ($260). Available in sizes 0 to 3.
Available in sizes XS to L.
and T 
Available in sizes 0 to 16.
and Tieless String Bikini Bottom in Lemon Print ($44). Available in sizes XXS to XL.
Available in sizes 12 to 20.
Available in sizes 8B to 14DD.
and Edie High Waist Brief in Black and White Zig Zag ($96). Available in sizes XS to XL.
Available in sizes 38 to 48.
Available in sizes 0 to 6.
Available in sizes 1x to 4x.
and High Rise Smooth & Slim Swim Bottoms ($37) . Available in sizes 1x to 4x.
Available in sizes XS to L.

You probably don’t need us to tell you that if you’re looking to have the most of-the-moment and Instagrammable bathing suit on the beach then Revolve is where to get it—but here’s your reminder anyway.

For the best pick of classic prints, silhouettes, or both, click right through to J.Crew. Even if, like me, you lean more towards slightly trendy swimwear, you’re likely to still love their forward-feeling selection of essential styles. Think: a gingham one-piece with a straight neckline so it can totally double as a bodysuit with jeans. Their one-pieces and bikini bottoms are also great if you’re into more coverage.

If your desired vibe is: cool-girl bathing suit that I won’t have to worry about someone else at the party wearing, head to Need Supply stat.

This title definitely applies to more categories than just swimwear for ASOS, but we’ll leave that for a different story. Whether you’re looking for a suit that’s trendy or classic, for petite, tall, or plus sizes, ASOS has you covered with more affordable options than you may know what to do with.

If your swimwear vibe is neither super trendy nor classic in the way we generally think of it, you may be into the perfectly retro-inspired suits of Lonely—a beloved, body-positive lingerie brand which has recently added swimwear to their lineup.  

Whether it’s longtime swimwear legends like Missoni and Eres, a newer high-end swim brand making waves, or a classic RTW brand that’s dropping a few must-have bikini styles, NAP is the place you’re most likely to find the designer suit you’re looking for.

While every season, we’re happy to see more and more brands expand and improve their selection of extended sizing, this season Old Navy is at the top of our favorites list. Their selection is not only size-inclusive, but forward-feeling too. 

For low-key suits that stray far from feeling basic, you’ll want to check out Free People. From ruffled bikinis to ribbed one-pieces, their selection is perfect for the girl who’s looking for something special.

Even if the idea of mixing and matching bikini tops and bottoms stresses you out (I know it stresses me out), the e-comm imagery on Urban Outfitter’s website will inspire you to go for it, or at the very least copy the combos you see on their models.

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