This year has undoubtedly been the year of the hoop. You’ve probably seen those gold tube hoops all over Instagram and maybe even worn a pair yourself. And now that summer is on the horizon, it’s time to introduce you to the hoop-earring trend 2.0. The designer of whimsical fine-jewelry line Alison Lou just released an easier-on-the-wallet diffusion line, Loucite.
The line is composed of thick lucite hoop earrings in three different sizes and a variety of pretty (mostly pastel) colors, and the face of the campaign is hoop-loving It girl Emily Ratajkowski. Coined the Jelly Hoops, they range from $125 for the small hoops to $165 for the large. Need a little help choosing a pair that’s right for you? Creative director Alison Chemla says, “We wanted to create an affordable, accessible collection using unique materials and were very thoughtful when it came to the colors and sizing of our Loucite Jelly Hoops—the smallest are great for everyday, the medium for day-to-night, and the largest are perfect for a fun night out. We’ve truly created the perfect earring just in time for the warmer months.”
If you’re looking for easy, of-the-moment ways to punch up your looks this summer, you’d be remiss to let these fly out of stock before adding them to your cart. We’re predicting that they’ll go fast. Check out an exclusive (gorgeous) image of EmRata modeling the earrings, and shop them for yourself below.