I basically predict fashion trends for a living, spending a shocking amount of hours scrolling through my favorite Instagram accounts in search of the season’s biggest trends so I can be sure to share them with you here. To be honest, I get weirdly competitive about sensing which styles are poised to blow up right before they do—predicting them has become an art form at this point. So when I stand behind the fact that one winter coat trend, in particular, is about to viral (if it hasn’t already), it’s because I’ve researched it to no end.
The trend I’m talking about is teddy coats, sometimes known as faux shearling or faux fur coats, and as you’ll soon see below, Instagram’s coolest It girls are already hopping on board. They’re proving that the cozy jacket is the perfect way to add a unique element to any winter outfit and they’re favoring styles in neutral shades of brown, tan, and black for maximum versatility.
Not only is this a trend we’re really excited about (maximum coziness and style? Sign us up), but you can score a version of winter’s biggest trend for just $50 from our Who What Wear collection at Target. Get inspired by how the fuzzy coat is styled on Instagram below and then shop our affordable version and even more perfect outerwear ahead.