Fashion

25 Picks the Coolest Scandi Brands Are Pushing for Winter

I was going to say that I don’t know what it is exactly about Scandi style that has the fashion world so captivated, but I caught myself in a bold-faced (albeit unintentional) lie. When I really sat down and thought about it, the reason brands like Ganni, Baum und Pferdgarten, and Saks Potts are really leading the market is their ability to marry simple silhouettes and crisp tailoring with out-there prints and insanely intricate details.

The other thing Scandi brands happen to do really, really well? Keep us warm (which makes sense, given that temperatures in the region routinely hover around freezing this time of year). Here in Los Angeles, that might not always be top of mind for me, but when I travel somewhere truly cold and pull on my pink wool Ganni coat, I’m incredibly thankful for the miraculous feats of Scandi engineering. Which is why I thought I’d round up some of the best winter-ready pieces from some of my favorite Scandinavian brands…

Ganni’s been all about cowboy boots as of late; grab this sale style while you can!
A bit roomier than my mini box satchel from the It brand Who What Wear editors can’t stop raving about.
The easiest way to cheer up your winter wardrobe, no?
Saks Potts is the brand we’re turning to for all our cozy coat needs this season. (I mean, Cardi B has given the label her stamp of approval, so…)
If you know me, you know I need these boots from It brand ATP Atelier.
Okay, I’ll take this two-tone pair while I’m at it.
Another Scandi steal. This brand makes the best dresses.
Puffers are huge for F/W 18, and this chic color-block iteration makes it easy to see why.
We love that we can shop this Swedish high-street giant on ASOS.
I already own no fewer than six pairs of wide-leg pants, yet this Danish designer is making the case for a seventh expenditure…
Another two-tone style worth writing home about. Anyone else sensing a pattern here?
The tortoiseshell trend is still going strong.
Speaking of Swedish high-street icons, COS makes the absolute best heels from midrange retailers.
Scandi girls know all the good tricks for extending the life of their not-so-seasonal footwear. Exhibit A: really, really good socks.
Scandi style isn’t all about bright, cheery hues.
A subdued Scandi take on logomania.
The laid-back vintage look I crave in jeans.
A simple but statement-making hair accessory.
Scandi brands keep hitting with us with It skirts we can’t refuse.
Shells have given way to pretty pearls, as far as jewelry’s concerned.
An elevated take on the simple slip dress.
When it comes to great basics, Copenhagen-based Wood Wood always delivers.
We couldn’t forget H&M, now could we? I’m always turning to the retailer’s Trend section for directional finds that look luxe.
Simple yet undeniably beautiful—that’s what Swedish fashion house Acne Studios is known for.
Who said winter meant hiding away brighter hues? Certainly not our Scandinavian friends.
How about this color?
H&M makes some damn good boots.
Oversize jeans that feel straight outta 1993—just the way I like ’em.

Next up, check out the best fall picks from our favorite French brands.

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