8 Celebrities Just Went Unretouched for This “On Fire” Lingerie Brand

Wildly popular, wildly affordable lingerie (and swimwear) brand Aerie can truly do no wrong. The American Eagle offshoot continues to break ground with its commitment to embracing diverse body types and inclusivity, and it was one of the first brands to refrain from retouching its models, leading the way for others to follow suit. The strategy is clearly working, as last year,Forbes stated that Aerie is “on fire”.

For the brand’s spring 2019 campaign, it tapped 8 inspiring celebrity role models to model the new collection: actresses Busy Philipps, Samira Wiley, and Jameela Jamil, Paralympic medalist Brenna Huckaby, blind YouTuber Molly Burke, Olympic gymnast Aly Raisman, body positive model Iskra Lawrence, and poet and author Cleo Wade.

We exclusively caught up with a few of the campaign stars behind the scenes at the shoot, and their words about what being a role model means to them were beautifully profound. Cleo Wade told us, “To me, being a role model means to live a life bigger than just me. To live a life that can help every young girl everywhere.”, while Iskra Lawrence shared these inspiring words: “Being a role model means believing in my own power so that I’m then able to let other people see their superpower too.” And Busy Phillips shared who her role models are, saying “Some of my personal role models are Oprah, obviously, and my mother because she’s such an incredibly strong woman who raised two incredibly strong women.”

Keep scrolling to see shots from the beautiful unretouched campaign, and head to Aerie tomorrow to shop the new spring collection.

Next up, read what Iskra Lawrence had to say about her unretouched Aerie campaign last spring.

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