New York City is unquestionably a hub for fashion but anyone who has spent time here understands how complicated and challenging it can be to build a business that has true staying power in a competitive metropolitan such as Manhattan. It takes a little bit of good timing, a lot of perseverance and talent, and a pinch of good luck to establish an NYC brand but when it all comes together it just works. The best part is that once you’re up and running a beloved NYC brand begins to take flight and stylish women abroad take notice, which is the focus of our story spotlight today. We narrowed in on eight NYC-based brands that are not only adored stateside but are also in the closets of some of your favorite fashion influencers around the world. Scroll down to find out what they are and be sure to shop our picks to add them to your own wardrobe.
Think of Frankie Shop as your go-to for clean, cool minimalism. Their selection meshes well with a city lifestyle (e.g., unfussy, versatile separates) at a price point that won’t make your checking account cringe.
Sea has been an NYC style institution for a while now (they launched back in 2007). You can rely on the label’s folksy, bohemian flair to add a touch of downtown whimsy to your wardrobe without feeling overly dressed up.
It doesn’t get much hipper than Maryam Nassir Zadeh. The cult-favorite brand has amassed a major following at this point but still manages to evoke a sense that if you wear it, you’re an insider.
Trend-forward and budget-friendly—two descriptives that immediately come to mind when we think of Pixie Market. The brand started as a humble NYC boutique back in 2006 and now has a thriving online business that makes it so women everywhere can wear these of-the-moment pieces.
13 years ago No.6 opened their small store in Nolita offering an edit of vintage and European designers. Over the years the brand became iconic for its handmade clogs that are a favorite amongst the fashion crowd.
This Soho-based store is known for its selection of independent designers (opposed to one singular in-house brand) but still manages to maintain its own identity. Go here for clothing and accessories that’ll give your look that “where’d you get that?” kind of element.
Up Next: All the It items in NYC right now (and where to shop them).