In what might be the smartest move the PGA has made in years, they have credentialed IG golf model Katie Kearney for this week’s PGA Championship at Bellerive Country Club in St. Louis. According to her credential it’s with some outlet called World’s Best Golf Destinations. Hell, it could be a credential from a defunct newspaper for all I care. Remember when I called for NASCAR to credential hot chicks, just flood the tracks with IG models? Looks like the PGA might be taking a page out of BC’s playbook.
I was at the Bridgestone Invitational over the weekend and there’s clearly a buzz about golf right now with the IG age range of 25-45. I overheard one guy bragging about how great the Waste Management Open is. Then I sit next to a street wise black guy who was probably 35 and he knew more about golf than I’ll ever know. Seriously, it was absolutely wild what I was experiencing in Akron. Bros & at least one black guy just enjoying the hell out of the game right now.
And you build on that buzz by planting IG models in the middle of it all. It’s absolutely brilliant planning and it helps that Katie actually plays the game. She’s not one of these typical IG models who can’t figure out which side of the club you use to hit a golf ball. Katie is the perfect golf influencer to credential this week and she’s already rubbing elbows with the best in the game. It’s going to be a big week for the PGA and Katie Kearney. Buckle up.